The term domain name may be unfamiliar to you, but all that it really refers to is the name or title used for your business on the internet. If you are a business owner, then you need a website. You should spend time thinking about this as it could be one of the most important things you do to promote your products or services. The right domain name is probably the most important thing in your branding/marketing plans. There’s no doubting the fact that people make judgments when they see or hear a particular name. Your job, when choosing/coming up with a domain name is to find one that specifically defines what your business/website is about in a specific way. If you want the answer to what’s in a domain name, the most important part of it is your brand. You may need professional help with this aspect of things
Research Your Market
The worst thing you can do is to come up with a domain name off the top of your head, or that you just like the sound of. If you want visitors to your website, the first thing you need to do is to research your market. Take a look at other businesses in the same line to see what they’ve chosen, then try to go one better.
Once you’ve researched a few names, go into Google keywords tool to find out the volume of searches for each of these names. Consider the median search term for a business like yours, then play around with them to see whether you can come up with something unique, but just as attractive. When you see the words or terms that people are using to find a business like yours, you are on your way to getting the right domain name.
Choose the Right Domain Name Provider
There are many domain name providers around, don’t choose the first one that you come across. Make sure that you choose a company where your domain name doesn’t need to be renewed every year or two. People have lost the right to the name if they don’t renew or re-register their domain name in the specified timeframe. Your domain name is essential to your brand and finding the right domain name provider is crucial to your online success. Make sure that you do your research and choose a name that describes your brand.