A good domain name should be able to represent your company online. It is considered your spot in the online business world. Whether it is an offline business you want to bring online, or an online company you want to start, you need your own domain name. It is what separates you from the rest of the online companies out there.
Potential customers see your domain name before they actually visit it. Your domain name has the power to attract or turn away customers. If you are still looking for the right domain name, below are some common mistakes you might want to keep in mind and avoid:
Not being serious about choosing the domain name
Do not be swayed by domain names that look good. Make sure that it is the right name, which can carry you throughout your career as an entrepreneur. Establishing a business is a serious decision. Choose your domain name properly and everything will get started right for you.
Not thinking of the best
Mediocrity is never good when it comes to establishing a business. As a company, one of your goals is to provide the best products and services. Your domain name should reflect this.
Not thinking big
As an entrepreneur, you have to consider starting small. It is just an initial step to something bigger someday. If you think big, you have the opportunity to broaden your gates of opportunity. With this, make sure that your domain name suits your vision.
No alternative names
Let’s say your domain name is already taken and the owner doesn’t want to sell it to you. You should have alternative names, which can still represent you and your online company effectively. Who knows? Maybe your alternative name is actually the right one for your business.
Giving up on an ideal name
Reality may hit you hard when you find the most appropriate domain name already taken. If this happens, you do not have to lose hope. All you need to do is contact the owner of the domain name you want and ask if it is available for a cheaper price. There is no harm in pursuing the domain name, which you consider good.
Not preparing for trademark conflicts
If you happen to purchase a domain name, which is another company’s trademark, you are surely going to experience conflict. Your domain may be taken away legally by UDRP. Massive damages will surely overwhelm you when this happens.
Not matching your domain name with your product, industry, and service
Be sure to choose a domain name first before you choose the name of your company. This allows you to prevent any confusion, in case your company name and domain name do not match.
It’s cheaper to get a non-“.com” extensions for domain names. Even so, you can’t be certain of your domain name’s success if you choose this type of domain name. Some companies succeed with extensions such as .co, .ca, or .ly. Even so, more companies don’t.
Your domain name can make or break your company. Remember these mistakes and avoid them the best way you can.