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Google opposes trademark application on Floogle

Google opposes Floogle’s trademark registration. A gentleman by the name of David Dennis filed a trademark application on the word FLOOGLE.

Goolgle states that it is likely to cause consumer confusion due to the similarities of the trademarks, as both are also related to information websites about COVID-19.

Google won a UDRP case over the domain name in May.

You can read their full notice of opposition to the mark. here.

After losing the domain name, I’m not sure how the trademark application makes sense.

According to

Google has based its opposition grounds on the risk of confusion between the brands and their products and services as described in the information mentioned above. Google claimed that the FLOOGLE trademark registration will harm Google due to the likelihood of confusion and similarity. Google has requested that the opposition be maintained and that the FLOOGLE trademark registration be rejected.



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