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2020 Social Media Industry Benchmark Report


Social Media published a very comprehensive report that takes a look at the social media industry at large.

One of the deeper dives into the entire industry that you can access for free.

From the article:

Social Media Benchmark Key Takeaways

Engagement rates decreased on Instagram, stagnant on Facebook and Twitter

The world’s most engaging social channel became a little less engaging this year while Facebook and Twitter managed to maintain engagement levels from 2019.

Posting frequency is down

Brands are posting a little less often on every channel.

All about the giveaways

Contests and giveaways were popular hashtags across almost every industry, so brands should seek out opportunities to engage followers with contests.

Chart of Instagram average engagement rate per post, all industries

You can download the entire report here

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