Google will now require advertisers to verify their identity

Google to require advertiser identities

In a blog post today Google announced that advertisers must verify their identity. In a move for greater transparency and to stop bad actors. They will start this in the U.S. and then expand it globally.

Here is a look at how you will be able to understand more about the advertiser of the ad you are viewing.

From the blog post:

This change will make it easier for people to understand who the advertiser is behind the ads they see from Google and help them make more informed decisions when using our advertising controls. It will also help support the health of the digital advertising ecosystem by detecting bad actors and limiting their attempts to misrepresent themselves.

We will start by verifying advertisers in phases in the U.S. and continue to expand globally. Because we are working closely with our advertising partners to scale the program while continuing to ensure we are surfacing helpful information to our users, we expect that this process will take a few years to complete. Advertisers can learn more about the identity verification program here.