Reddit is concentrating on international markets such as the U.K., India, Brazil, and the Philippines to bolster its user base.
More than 50% of Reddit’s user base is outside of the U.S., the company’s chief operating officer, Jen Wong, told CNBC in an interview.
Wong highlighted India, signaling that English-speaking users from the country are engaging in topics like cricket and Bollywood.
“India’s growing really rapidly. We see a big opportunity in India,” she told the publication.
The company plans to expand on its translation efforts as it aims to expand its machine-learning-based translation feature to over 30 countries through 2025, CEO Steve Huffman said in October.
The U.S. still accounts for 83% of Reddit’s total revenue, per its third-quarter results. Wong told CNBC that the company plans to expand its local advertising to other countries.
New search tools
Reddit users will know that it’s not always the easiest site to find what you’re looking for — a drawback that the company is now looking to change with new search tools.
During Reddit’s third-quarter earnings call last month, CEO Steve Huffman called search on the platform a “focused investment” in 2025.
Wong expanded that the company is thinking of its search feature as a way of helping users to navigate around the site to find similar topics or posts that they may have otherwise missed.
“You land on a post and but it’s almost like a dead end. But there are a lot of posts, often like that post, or there are other posts like that post in other communities. And so giving you a total view of what that looks like is a really interesting opportunity,” Wong said.
“Guiding you through Reddit as you follow that line of thinking, is how we think of the opportunity.”
Wong declined to say more except, “We’re testing a lot of things.”
Source: TechCrunch
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