Atom.com published a very comprehensive research piece on audience data. They polled consumers and investors in the U.S. and asked them 12 questions.
They say in the summary: “In this comprehensive guide to choosing the best domain name for your business, we presented 12 key questions to a representative audience of American consumers and investors. We explored trust and familiarity in domain extension, how domain name should connect to brand name and the impact of domain on securing funding for startups.”
Key takeaways:
- .com domains are the #1 most credible in the eyes of your customers.
- Familiarity varies across alternative extensions: 51% of consumers are familiar with .co domains.
- Tech-employed respondents are more familiar with .io and .ai domains (.io — 77%; .ai — 89%).
- 77% of consumers say trust is damaged when other brands use the same name at a different domain extension.
- 35% of people say the presence of a hyphen impacts trust in a website.
- 77% of consumers consider exact match domains important.
- Add-on words impact trust for 78% of consumers.
- 73% of investors say that a single-English-word domain helps significantly or is a major factor in securing funding.
Read and bookmark the full article here
Source: The Domains.com
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