Domain name is very important role in carrying out internet marketing. Can be said with the existence of this domain can become an identity in the business.
A good domain name can describe the business that is being managed by a person or company.
For that reason in choosing a domain name could not be any course we choose, especially for internet marketing activities, there must be some strong and clear reasons why you choose a domain name.
Here are some tips on choosing a domain name:
1. Free Domain Vs. Pay Domain
If you are really serious in doing internet marketing, it is obligatory for you choose a paid domain.
Remember!, Your business worth thousand or even millions of dollar, not to just because it matters a free domain name, your business to be destroyed.
Let say if you use a free domain name for your site running your business, how to build the trusted of your prospect while you promote your business of offer? People will think that your business just for temporary only.
Can you guess what in the mind readers? Maybe they said:
How can this person offer (teach) me how to earn money on the internet while he was still not able to use pay-domain?
I am sorry if any readers of this blog using the free domain, but I hope with this article you have realize how important having your own domain name (paid) plus some of the impact that occurs if you use a free domain name in running internet marketing.
In addition, paid domain name, you will be more motivated to work harder for fear of loss can not cover the cost of your domain name. This usually applies to people just starting to jump on this business.
2. Customize by Brand Business
If your business is engaged in hosting, so you will use the domain name that has something related with the word “host”.
When you use the suitable domain with your brand business, people will recognize your niche of your business once they see your domain name.
3. Brief, clear, and easy to remember
Try to choose a short domain name, clear and memorable in the minds of people. If your domain name easy to remember, usually they will typed directly in the browser when they want go to your website. Standard size brief, clear and easy to remember is usually between 2-3 words. For example: internet business, learning WordPress, online bookstores and so on.
4. Using Your Own Name
Usually, people who use their own name as a domain name is Independent entrepreneurs or personal business. They use own name as a domain name to make it easier to build the image of people at once known by the name of their domain.
As we know, Internet business does not require us face-to-face to each other for making deal or business. That why use the domain name by itself is expected to build trust.
5. Motivation and Inspiring
You can also use domain names that can provide motivation and inspiration. Because sometimes when we use certain domain names will lead to the idea to create product or to continue to drive our business along the plan.
6. Search Engine Optimization Friendly
If you joined the Google AdSense program, no doubt, choosing keywords that search engine optimization friendly is very important. That because we need competing with others to take a place among the top in search engines.
7. Customize your Target Market Area
For the last tips, you must adjust your domain name based on the target market you are aiming.
It is for business reasons will not be far with domains labeled TLD (Top Level Domains) such as Com, Net, Org, and so on. But other than using it, there are several options that you can use, that is using the domain name based on the territory of a country that you are aiming.
If we target the Internet market for Malaysia, should be used.my or.com.my also the USA market.us and so on.
I hope this article helps you to make the selection of domain names for your business.