If you happen to be a photographer, you will be more than interested about the next few paragraphs. You will learn what your business should be about, when it comes to its online presence. It is not enough to own the so sought-after Nikon or Canon equipment. If your work is not out there for people to see it, it’s as if your professional career doesn’t even exist.
Many photographers take great wedding photos: they select images and build up an amazing photo-book to remain in their portfolio and their clients’ wedding albums. A photographer who does not expose his / her professional talent online will always struggle to find new clients. Once professional photographers get to launch their portfolios online, their work starts to actually pay off.
Branding yourself as a photographer in the online environment has a lot to do with the website you develop. Professional websites need to feature a “gTLD” type of domain. “gTLD” stands for generic top-level domains. Since we are talking about photography websites, the photographer should use the new .photography domain extension.
When a certain business owns a gTLD domain extension such as .photography, it becomes much easier for the prospective clients to find it online. Not only the domain name offers the website identity, but it also provides effectiveness. Search engines such as Google and Bing rank and index websites only after they take into consideration certain optimization features, such as the domain name.
The .photography domain extension will place your website in the first search results of Google, Bing, or whatever you may be using. Obviously, there are other features search engines look for in websites, before revealing the results. IP location, keywords spread through the content of a website, these are all features search engines look for in websites.
In order to create the most beautiful online portfolio, choose your most interesting photos and post them on a website that contains the previously mentioned extension in its domain name. If you have no idea about web-design, hire someone to do it for you. The first impression always matters. More important, make sure the portfolio you upload looks professional and clean. Optimizing your website may sound a little difficult. However, if you respect a few optimization methods, you will surely score with the most used search engines.
Using the .photography extension is also cost effective, because the demand for these extensions increased, and competition determined the prices to become more and more affordable. Not only such an extension will increase the amount of traffic your website gets, but it will also help your business become more visible.
In order for you to better understand how effective this domain name extension is, let us have a look over its Namestat rankings: in the Top10 Fastest Growing gTLDs category, .photography is the 7th. If you are interested in making money from your website traffic, we have great news: .photography is on the 4th place in the category of Top10 Best Selling gTLDs.
In conclusion, the perfect domain name for a photo business must include the .photography extension, so buy it at affordable prices and reveal your talent to strangers online. Your perfect clients are out there, waiting!