Chinese companies often choose English domain names.
I read VC news almost every day, which gives me a good understanding of what domains the future business leaders in corporate China prefer.
A number of years ago, I followed the popular wisdom that Chinese companies use Chinese-character based names and therefore Pinyin domains only. However, when I started looking deeper into this issue through reading, my view has changed.
Almost every day now, I see Chinese companies using English-based domains – along with those using Pinyin-based domains, of course.
I have recorded 207 startups reported in VC news in March. Many of these companies use English-based domains, and some of them are listed below.
| Startup | Pinyin | Corporate domain |
|---|---|---|
| 喜茶 | Xi Cha | HeyTea.com |
| 纷来 | Fen Lai | HereStarter.com |
| 赛恩贝 | Sai En Bei | ScioBio.com |
| 银基 | Yin Ji | InGeek.com |
| 锐翌 | Rui Yi | Realbio.cn |
| 铁马 | Tie Ma | ChinaIronHorse.com |
| 启英泰伦 | Qi Ying Tai Lun | ChipIntelli.com |
| 埃睿迪 | Ai Rui Di | iReadyit.com |
| 炼石 | Lian Shi | CipherGateway.com |
| 博思美 | Bo Si Mei | BonSmile.com |
| 乔斯 | Qiao Si | JoysKid.cn |
| 捷会易 | Jie Hui Yi | EventBank.com |
| 纽脉 | Niu Mai | NewMed.cn |
| 天创 | Tian Chuang | TopScore.com.cn |
| 聚客通 | Ju Ke Tong | JukeTool.com |
| 贝宝 | Bei Bao | Babel.finance |
| 创飞 | Chuang Fei | cChain.top |
| 茶佳 | Cha Jia | TeaPlus.cn |
| 无限向溯 | Wu Xian Xiang Su | WifiPix.com |
| 冲量 | Chong Liang | Impulse.top |
| 蚂蚁智联 | Ma Yi Zhi Lian | AntLink.com |
| 代码星球 | Dai Ma Xing Qiu | CodePlanet.cc |
| 信用生活 | Xing Yong Sheng Huo | WeCreditLife.com |
| 凯卡博 | Kai Ka Bo | jLife.vip |
| 微导 | Wei Dao | LeadMicro.com |
| 泰和诚 | Tai He Cheng | ConcordMedical.com |
| 摄星 | She Xing | StarSee.cn |
| 望石智慧 | Wang Shi Zhi Hui | StoneWise.cn |
As you can see, the Chinese names of the companies have not stopped them from choosing English-based domains over Pinyin-based domains.
Also, I have made two observations: (1) simple English words are used, and (2) .com is the most popular extension.
Your domains may have end users in China. If you want to explore potential buyers, try the tips I shared in the articles How to sell domains to China, Three steps to Chinese end user research, and A quick tip for Chinese end user research.
Source: (https://domainnamewire.com/)
