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Consider this an invitation to express yourself.
A blog, or web log, as it was called in the early years, can take many forms. It can be a diary detailing the creative process of a single artist. Or it could be a twice-weekly update from the CEO of a Fortune Global 500 company. Unlike content on a corporate website, blogging tends to be more casual. It gives the reader a behind-the-scenes look instead of standard corporate jargon.
A .blog domain name that matches your primary web address will help pin your name or product on the reader’s mind through repetition. It also gives followers a direct path to their latest news or thoughts. And it will improve searches on you by listing you closer to the top, giving search engines further proof that you are a reliable business. Already have a blog? Replace the generic subdomain with a custom .blog domain that tells the world who you are.
.blog domains are a strong choice for:
- Media Channels
- Writers and poets
- Media transmitters
- Churches and nonprofit organizations
- Anyone who wants to create a community
Sell photography services? Blog about what to do and what not to do when hiring a wedding photographer. Make websites? Offer tips on the most cost effective way to get the best website. Register .blog to tell readers that you are ready to share their advice and know-how.
Bring more people to your business.
More than twenty years after the first web log launched, there are millions of blogs devoted to every imaginable topic. Hundreds of millions of people read them on a regular basis. Starting your own blog site is a good idea for a number of reasons:
Is easy. Free apps like WordPress start a blog about a 10-minute project. So you just need to write posts – journal entries – as often as possible. If readers find your ideas interesting, they will subscribe and read each post.
It will improve your site’s search rankings. This means that when people search for products or services like yours, your site will appear at the top of the list of sites that Google returns to them.
It will help you sell more. HubSpot reports that 60% of companies that have blogs earn more customers.
The best blogs combine text, photos, graphics, and videos to answer questions, entertain, and create a connection with your business or cause. Add a custom .blog domain and you will have a very powerful marketing tool.